Keyword Research and Analysis for SEO and PPC

I am going to draft detail blog post which will help to do keyword research and analysis for SEO and PPC. People are doing keyword research for SEO, PPC, eCommerce and specially for YouTube. I would like to share detail ideas on various tools, strategy and concepts to make it happen. So, Let's quick start by creating a nice list of keyword research tools.

iSpionage.com is keyword research, rank monitoring and competitors search marketing tool. You can find out top 10 PPC competitors, top ads in Google, top SEO competitors, related keywords and many more with paid subscription.

How to Handle Cross Domain Content Duplication?

I was doing research on Cross Domain Content Duplication. I have read various articles for this subject. And, I have decided to publish one detail case study or experience article on this subject. Because, I am going to implement various technical changes on 5 different domains where I am getting issues regarding it. You can see following screenshots to get more ideas on it. I am going to update this blog post in different time interval.

ZOLA Most Affordable Brand for Women's Wear! (Jeans, Skirts, Tops and Kurtis)

Today, I come to know about ZOLA brand by Pragati Fashions Pvt. Ltd. the leading women’s wear company, revolutionized women’s fashion by its consistent creation of western wear at an affordable price tag. They are offering outstanding quality with latest trends and designs to cater to its customers spread across India and Overseas. 

I just read Pragati group started way back in 1991; PFPL has seen the path of tremendous growth. It is a pioneer in the concept of Ready Stock. PFPL has brought fashion at the doorsteps of its 3000 plus customers in a very convenient way. It has seen a twofold growth of garment industry. Indeed for PFPL, the effect of recession does not affect our growth and the passion in the industry.

They are dealing in all kinds of western wear for women, teenagers and girls, where its brand ZOLA deals with women’s western wear and the brand BRISA deals with girls indo-western wear.

The brand Zola was developed in the year of 2005. When an extreme need of brand value was discovered company decided to launch an exclusive brand named Zola. Zola believes to provide fashion to its consumers at their doorstep at the most affordable prices. It primarily targets to the tier2 and tier3 cities of India. It believes that Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening. What matters is the proportion of the ingredients that we use.

I promise, you will like and love fabulous ZOLA Women’s Skirts, Tops, Kurtis and Jeans!

Website: http://www.zola.in/

Facebook: https://www.facebook.com/pages/Zola/170515918939

Twitter: https://twitter.com/zola_pragati

How to get your products listed on Google Shopping?

If you are owner of online store and selling products online. So, You have to get your products listed on Google shopping. Because, Google shopping is one of biggest channel to generate relevant traffic on your website.

Google is integrating search result with various aspects. And, Product listing during Google search is one of fabulous feature by Google. You can see following screenshot to get more ideas about it.

Here, I want to publish step by step guidelines which may help you to get your products listed on Google shopping.

Before you can submit a product feed to Google Product Search, you will need a Google Merchant Account. If you do not already have one, so you can visit following guidelines to make it happen.

Step 1: Visit http://www.google.com/merchants to set up your Google merchant center account.

Step 2: Select your store location on Google merchant center.

Step 3: Accept terms of services on Google merchant center.

Step 4: Configure your account on Google merchant center by fill up each and every information with specific requirements.

Step 5: You will be on Google merchant center dashboard where you have to claim your store.

 

 Step 6:  Now, You have verify and claim your store on Google merchant center. Verification via HTML file on Google webmaster tools is one of simplest way to make it happen.

How to Target Specific Category Products via Product Groups in Google Adwords Shopping Campaign?

Today, I have raised one question on Google Adwords discussion board to target specific category products via product groups in Google Adwords shopping campaign. So, I can display my products on Google search page with specific products by putting higher bid. Here, I have added Google search page screenshot to give more ideas on it.

Earlier, I have created one Product Listing Ads campaign for Search Network. You can see following screenshot to know more about it. I am getting very good impressions and clicks via this campaign. But, I am getting biggest issue to target specific category products on Google shopping search and Google web search.

Google have introduced Shopping campaign in October 2013 and give facility to target specific category products via Product Groups.


Yesterday, I have created one Shopping Campaign on Google Adwords and want to target only Appareal products via Google Shopping PLA. You can find out attachment to know more about it.

 
Right now, I don't want to pause Google merchant center campaign before get similar impressions and clicks on Google Shopping campaign with Appareal products.

Yesterday, I have excluded all products via Google Adwords shopping campaign's Product group. Finally, I received very good impressions and clicks on targeted products at low CPC. You can see following screenshot to know more about it.

But, I have found one biggest issue regarding impressions and click. I was getting 11,000+ impressions and 140+ clicks when targeted all products. But, I can see big change in impressions and clicks for my Google shopping product ads after set up filter over Product Group. Yesterday, I can see only 814 impressions and 14 clicks from product listing ad. It shows me 90% down in impressions and clicks.


I am doing R & D on this subject and publish more data very soon! Honestly, I want to publish step by step guide for all readers who are facing issue to target specific category products via product groups in Google Adwords shopping campaign.

I am also interested to read valuable comments from reader who has experience to deal with Google Shopping campaign!

How To Claim Our Store Page on Wanelo.com

To claim our store page on Wanelo.com, we need to verify that we're the owner or authorized to manage it. We have to submit the information below and we'll get started.

• Full Name:
• Business Name:
• Business Email Address:
• Business Phone Number:
• Business Street Address:
• Apt / Suite / Other: 
• City:
• State / Province:
• United States
• Zip / Postal Code:

Documentation: We have to upload an official document showing our business name and address. This can be a phone bill, business tax file or screenshot of an order page.

• Phone Bill Screenshot
• Business Tax File Screenshot
• Order Page Screenshot

Google Places for Business: Everything you need to know about Google Places for Business

Do you want to get your business on Google? We know, Your answer will be yes. You can list your business on Google with Google places for business. This will enable you to show up your business across the web. Your business will get appear on Google search, maps, Google plus and mobile devices with help of Google places for business.

Business listing on Google places is general term for SEO firms. Honestly, business listing on Google places is really easy and may take 5 minutes to make it happen. Because, It's quite easy and free. You can simply Sign Up for Google account, Sign In to your Google account and verify your business.

You can give very accurate information about your business to your customers regarding contact information, working hours, offers, additional attributes and many more. You will able to gather customer feedback, reviews and questions. And, You can respond them back as a business owner.

Here, I would like to share each and everything about Google places for business. This is not one time post. I am quite excited to edit this blog post by specific time frame. I am going to cover too many topics which includes How to list your business on Google places, dashboard management, offers management, review management and How can you generate maximum visits to your website via Google local search.

How to claim your business on Google places?

Step 1: Now, We will start to claim your business and list on Google places. But, I recommend to read Policies & Principles for Google places before quick start on it.

 

 Step 2: You have to click on Sign In click which is available on Right Top corner. If you have Google account so you can enter username and password and reach to following page. If you don't have Google account so you can simply Sign Up new Google account and continue with it.